BRAND IDENTITY, WEBSITE & CREATIVE DIRECTION / 

​

Moxie Magick is an Australian spiritual lifestyle brand offering a thoughtfully curated collection of crystals, ritual tools and sacred treasures designed to inspire intention, self-discovery and personal growth.

​

"Our little trove began from humble beginnings, with a dream that started many moons ago..."

​

Inspired by wanderlust, creativity and a shared passion for meaningful living, the founders created Moxie Magick to bring together a collection of intuitively selected treasures and sacred tools, with every piece chosen with purpose and intention.

​

JAM Studio partnered with Moxie Magick to bring this vision to life through a complete brand experience, including logo design, brand identity, ecommerce website and marketing collateral. Every touchpoint was carefully designed to capture the brand's mystical aesthetic while creating a seamless customer journey across digital and print.

​

"When you've got the moxie, you need the magick to match."

​

Moxie represents force of character, courageous spirit and determination, while Magick symbolises creativity, transformation and wonder—values that became the foundation of the brand's visual identity and storytelling.

​

Visit: moxiemagick.com.au

Follow: @moxiemagick​