HARKNESS JEWELLERY

ECOMMERCE AUDIT, DIGITAL STRATEGY, PERFORMANCE MARKETING / 

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Harkness Jewellery is a luxury fine jewellery brand founded by sisters Phoebe and Georgina Harkness, creating sculptural, handcrafted pieces inspired by nature, artistry and the beauty of imperfection. Designed between Melbourne and New York, every collection reflects the brand's philosophy of "organised chaos" transforming precious materials into wearable works of art.

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"There is art in seeing the beauty in the imperfect. The off-balance. Art should make you think. It should challenge norms."

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JAM Studio partnered with Harkness Jewellery to deliver a comprehensive ecommerce website audit, identifying opportunities to optimise the customer journey, improve website performance and implement ecommerce best practices across the Shopify experience.

Alongside the website optimisation, JAM Studio developed and managed paid digital marketing campaigns across Google Ads and Meta, creating a strategic performance marketing framework designed to build brand awareness, grow qualified traffic and support international ecommerce growth across Australia and the United States.

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By combining strategic ecommerce consulting with hands-on implementation, JAM Studio helped strengthen Harkness Jewellery's digital foundations while supporting the growth of a premium global luxury brand.

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Visit: harknessjewellery.com

Follow: @harknessjewellery