CAMILLA FRANKS

PRODUCT COPYWRITING / 

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CAMILLA is one of Australia's leading luxury fashion houses, renowned globally for its hand-illustrated prints, artisan craftsmanship and distinctive resort wear collections. Founded by Creative Director Camilla Franks, the brand has grown into an internationally recognised label, with collections sold in more than 50 countries and inspired by stories, travel and culture.

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Print Makers. Story Tellers. Adventurers. Artisans.

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JAM Studio partnered with CAMILLA to develop SEO-optimised product descriptions for the brand's ecommerce website. The project focused on translating the craftsmanship, inspiration and unique details behind each collection into compelling digital copy that reflected the brand's luxurious tone of voice while supporting product discoverability, customer engagement and online conversions.

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Working within an established global brand, every product description was carefully written to balance storytelling with search engine optimisation, helping customers connect with each piece while maintaining the elevated experience synonymous with CAMILLA.

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Visit: camilla.com